The AR landscape in 2026 offers two distinct paths: WebAR (browser-based) and Native AR (app-based). Each has compelling advantages, and the right choice depends on your specific use case, audience, and goals.
WebAR works directly in mobile web browsers — no app download required. Users simply tap a link or scan a QR code and the AR experience launches instantly. This removes the biggest friction point in AR adoption: the app install barrier.
The numbers are dramatic. WebAR experiences see 5-8x higher engagement rates compared to app-based AR, simply because users don't need to download anything. For marketing campaigns where reach matters, WebAR is the clear winner.
Native AR apps (built with ARKit for iOS or ARCore for Android) offer superior technical capabilities. Better tracking accuracy, occlusion handling, persistent anchors, face mesh detail, and access to device sensors like LiDAR.
Performance comparison: Native AR runs at consistent 60fps with complex scenes. WebAR typically achieves 30-60fps depending on scene complexity and device. For simple product placement AR, WebAR is more than adequate. For complex face-tracking try-on or multi-user experiences, native delivers better results.
Development cost comparison: A quality WebAR experience costs $1,500-$5,000. A native AR app costs $10,000-$50,000+ depending on complexity. WebAR also avoids ongoing App Store fees and update approval cycles.
The hybrid approach is increasingly popular. Use WebAR for top-of-funnel marketing experiences (scan the QR on packaging to see the product in AR) and native AR for deeper brand experiences where users are willing to install (virtual showrooms, configurators).
Platform support in 2026: WebAR works on 95%+ of modern smartphones through Safari and Chrome. 8th Wall and similar platforms have matured significantly, closing the capability gap with native AR for most commercial use cases.
Our recommendation: Start with WebAR for most brand campaigns. The lower cost, faster development, and higher reach make it the better first investment. Reserve native AR development for experiences that require advanced tracking, persistence, or multi-user features.